| DIRECT mag comes online |
|  | Hello all, and welcome to first issue of the DIRECT Online newsletter, marking the launch of the DIRECT magazine website. It’s been a long time coming but we believe that the time and effort we’ve put into planning, designing and building the website were well worth it. Every week this newsletter will bring you the best of DIRECT Online's news, blogs and features.
read full article DIRECT mag comes online |
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| Building community, one page at a time |
For two years, DIRECT magazine has explored the dimensions of the direct marketing industry in Australia. During that time, we have charted the shifting landscape of the many channels and media that make up the DM communication matrix. We have written and reported on the individuals and developments that make news. Mostly we have tried to engage with all of you who constitute the so-called ‘below the line’ direct marketing community...
read full article Building community, one page at a time | |  | by Patrick Howard, publisher of DIRECT
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| Don't get on the wrong side of Google |
 | David Wood
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| | Manual manipulation of the search results is only one of a number of unpleasant fates that await those who get the internet giant offside. Most people believe the search function on Google and other search engines is impersonal and based on merit – but it ain’t necessarily so. According to David Wood, Brussels-based analyst and lawyer (pictured), ‘black lists’ and manual manipulation of the results are a growing concern.
read full article Don't get on the wrong side of Google |
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| $22.25 million fine for SMS spam |
The ACMA has won a further $6.5 million in penalties against two SMS spammers, bringing the total amount of penalties in the case against Jobspy, Mobilegate and Winning Bid to $22.25 million. The Federal Court in Brisbane imposed the fines against Jobspy Pty Ltd and Scott Mark Moles, an individual involved with the mobile spam scheme.
read full article $22.25 million fine for SMS spam | | |
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| Read the latest magazine, DIRECT Nov/Dec '09 |
| | DIRECT Online also features archived content from DIRECT magazine. By registering with DIRECT Online you can get exclusive access to two years' worth of DIRECT back issues, featuring insightful news and analysis about all aspects of Australian and international direct marketing trends and practices. Out now is the Multichannel Issue, all about the realities and challenges of cross-media marketing.
read full article DIRECT Nov/Dec |
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